Revival of Toys R Us

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Revival of Toys R Us

In 2017, many of us lost what we considered a childhood friend, the franchise known as Toys R Us. While this left many of us at a loss, I am happy to inform you that the company is returning to business starting in 2022. With the help of Macy’s, the Toys R Us rollout will be introduced to over 400 Macy’s stores across the country. The store-within-a-store concept has been very popular with other companies and seems to be the saving grace for the Toys R Us franchise. The goal for their return is to grow the toy sales exponentially, enough to compete with others such as Target and Walmart.
While Toys R Us was regarded as the global leader in children’s toys, it faced bankruptcy in 2017 which ceased production for the company. This was due to dwindling sales and a fierce competition in the market. The first reopening involved the launch of two stores in New Jersey. Unfortunately, due to Covid being prominent in the area, the grand opening lacked the success needed to fully revive the company. One of the new store owners was quoted stating, “We are thrilled to be taking the reins of the world’s leading toy brand at a time when the category is up 16% and consumer demand for toys is at an all-time high.” Now that the franchise has financial backing, Toys R Us is aimed to return to its former glory and continue being a part of many childhood memories.

Porterfield, C. P. (2021, May 15). Toys R Us to reopen U.S. stores under new owners. Forbes.
https://www.forbes.com/sites/carlieporterfield/2021/03/15/toys-r-us-to-reopen-us-stores-under-new-owners/?sh=78bd7d5279bb

Valinsky, J. V. (2021, July 19). toys are us is back. . … again. CNN.
https://www.cnn.com/2021/08/19/business/toys-r-us-macys-partnership/index.html